Details: Rental of the street at the Studebaker Building includes:
Wine & Beer (2 kegs) plus Cash Bar
Tables and Chairs
Catering available upon request at additional fees
St. Joseph, Missouri was the staging point for wagon trains headed west and every spring would see a mass migration from there. It was natural then, for Peter to establish a sales outlet in this strategic location. About 1870 he and his brother-in-law set up the first Studebaker showroom outside of Indiana. But Peters vision of the future went beyond wagon trains and Missouri.
He saw enormous sales potential in the country and knew his brothers could provide the merchandise. A famous anecdote asserts that Peter once said he could sell all the wagons Clem could make, to which Clem replied he could make all the wagons his brother could sell. In a few years Peter would have branch houses in Salt Lake, San Francisco, Kansas City, Portland, Dallas, Minneapolis, Chicago, New York and Denver. In 1870 sales exceeded $500,000.